“We are no longer a photo-sharing app,” Mosseri says bluntly in a video posted to Twitter. “The number one reason people say they use Instagram, in research, is to be entertained.”

As the global giant in the photo social field, Instagram actively and positively chooses to transform to video, does it foreshadow that video social has become some kind of definite development direction in the future Internet industry?

Compared with other social networking methods (pictures, text, etc.), face-to-face video communication scenarios are more in line with people’s daily communication habits, and users can get instant feedback from each other (through words, facial expressions, emotional changes, etc.) when sending social signals, making video social users more interactive and immersive.

Therefore, it can be observed that more and more Internet users are starting to prefer video social, and the head of Instagram, Mooselie, even pointed out directly that "video has become an important driver of online growth for Internet platform companies". The author believes that this seems to explain why, whether it is the domestic Racer, Jitterbug, or overseas BIGO, Tiktok, and Facebook, Internet giants are coincidentally in the video social field to accelerate expansion, after all, in the Internet industry for many years of masters, in the future direction of the industry is similar to the cognitive development.

According to the core strategy of "globalization is localization", BIGO has set up local operation teams to fine-tune the operation of the platform in response to the different cultural and traditional characteristics of various countries and regions around the world and has frequently attracted local traffic stars and grassroots creators to the BIGO platform by its highly sticky user community of video social and excellent real-time interactive scene content, which can be seen that the influence of BIGO’s social + pan-entertainment ecosystem is continuously expanding.

Video social has become one of the important development directions of the entire Internet industry, and the fact that domestic and foreign Internet giants are beginning to compete in this field is a direct reflection of the importance attached to the long-term value of video social.

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