According to gamesindustry.biz, during Christmas, most of people’s spending on mobile apps is spent on games. The total sales of the App Store and Google Store were $ 277 million, of which game sales $ 210 million.
According to Sensor Tower data, on December 25, 2019, game revenue accounted for 76% of total store revenue, an increase of 8% year-on-year.
Among them, PUBG Mobile revenue topped the list, growing from $1.6 million in the previous year to $8.5 million.
Looking at the United States alone, the game generated 73% of the app’s revenue ($67 million) during the Christmas period, an increase of 2% over the previous year.