Crunchyroll Market Research: Only 6% of Generation Z Don’t Know What Anime Is

Alden Mitchell Budill, head of global partnerships and content strategy at Crunchyroll, shared some of the company’s market research at the A-JAPAN Industry Showcase event on Thursday.

According to the survey, only 6 percent of Gen Z don’t know what anime is, compared to 27 percent of the general population.

Budill sees the potential for the expansion of anime aimed at adults, describing anime as a visually appealing way to present a variety of genres.

“It encompasses almost the entirety of the media landscape within a singular art form,” she said. “People use anime beyond the screen to signpost things about their personalities. The youngsters know what we’re doing and are into it.”

She also described her role at the company, saying she helps determine which titles Crunchyroll should license, as well as figuring out how the company can produce and own its own original IP. she works with the Japanese anime industry as well as international companies such as Apple, Google, Sony and Xbox on distribution deals.

The A-JAPAN event highlighted six IPs that entertainment company Amuse Group offers overseas suppliers. The company wants to sell the rights to adapt and/or remake.

The showcased titles include the following manga series: Kengo Hanazawa’s I am a Hero, Ryō Yasohachi’s Immortal Hounds, and Kaoru Tada’s Itazura na Kiss.

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